Dodge CEO & Jay Leno Team Up To Launch New Car Care Products
A famous comedian and TV host, Jay Leno, joins the Dodge brand CEO, Tim Kuniskis, to showcase the new line of car care items. There will be 20 premium options and car wash products from Direct Connection and Jay Leno’s Garage. Leno and Kuniskis were together at the annual Woodward Cruise event in Michigan to broadcast this new partnership.
To promote everything, they will cruise around in a 2023 Dodge Challenger SRT Demon 170 “Last Call” vehicle and pass out free products to get the word out about their brand-new product line. Jay Leno’s Garage is a proud owner of the Dodge Challenger SRT Demon 170 muscle car, and it’s one of his favorites.
2023 Challenger SRT Demon 170
Order books will soon open for the most powerful and fastest Dodge vehicle, the 2023 Challenger SRT Demon 170. This muscle car is as intimidating as its name, and consumers can’t wait to get their hands on this car model. The 2023 Dodge Challenger SRT Demon 170 is the seventh and final “Last Call” special edition vehicle and debuted at The Strip at Las Vegas Motor Speedway. This brand-new car will start at $96,666 (plus destination fee) and will begin production this summer (2023).
There will only be 3,300 cars made, while the U.S. will have 3,000 and Canada will get 300. The muscle car can produce 1,025 horsepower and 945 lb-ft of torque. With the 2023 Dodge Challenger SRT Demon 170 being the final “Last Call” vehicle, it celebrates the Dodge Challenger and Dodge Charger coming to an end with the HEMI engine-powered models. Dodge commemorates its 2023 lineup by bringing back three original exterior colors: B5 Blue, Plum Crazy Purple, Sublime Green, and Destroyer Grey.
Another “Last Call” Model
The 2023 Dodge Challenger Black Ghost is six of seven “Last Call” special edition models and is as sleek as ever. This muscle car channels the HEMI-Powered Spirit in the 1970s. Before the 2023 model, there was the black 1970 Dodge Challenger RT SE owned by Godfrey Qualls, who quickly earned its reputation by showing the car off on the streets at night up until it wasn’t seen again for months. This is how the car’s nickname became the “Black Ghost.”
The 2023 special edition model has a modern touch but still honors the historic car by keeping to its roots. A “gator skin” roof with graphics resembling the original compared to a Challenger SRT Hellcat Redeye Widebody pushes it to 807 horsepower. This vehicle comes after the release of other “Last Call” models, such as the Dodge Charger King Daytona special edition model. The “Last Call” models are honoring the Dodge Challenger and Dodge Charger, which are on their way out. The “Last Call” model will be announced at the 2022 SEMA show in Las Vegas sometime in November.
More highlights for the 2023 Dodge Challenger Black Ghost include a bright Dodge fascia, badge, white rear fender graphics, the Challenger script grille, fender and spoiler badges, bright fuel filler door, black six-piston Brembo brake system, 20-by-11-inch Satin Carbon Warp Speed wheels, and more. Alcantara/Laguna leather seats, door bolsters, and an Alcantara steering wheel with a red SRT logo.
How To Learn More
To learn more about what is to come next for this partnership, you can follow along via the Vision Chrysler Dodge Jeep Ram social media page. Come on down to Vision Automotive Group to check out any Dodge vehicles today at the CDJR Dealer in Rochester!